About Me

Welcome to Social Media Notebook – and I’m glad you’re here.

That’s me – in the right side bar – and your host for your stay here, Kapil Apshankar.

What’s Social Media Notebook?

Remember your school days? When everything you ever needed to study for the exam was written down in your notebook? Wasn’t that simple? And easy – especially – when you did sit through all the classes all semester long?

No cramming, no last minute jumping around with freshly discovered surprises.

Social Media Notebook brings the same simplicity into the world of social media.

No jargon, no fluff, no crap. Only pure wisdom, real insights, fresh perspectives and as the tag line says: tips, tricks and techniques to help you score higher in social media!

So is this the Cliff’s Notes version for social media? Call it that way, if you will. But it’s not just that. It’s an all inclusive compendium of everything you need to know now to succeed in and with social media in the real world.

Why Now?

We’re spending increasingly more chunks of time online. And not just anywhere online – but in social media online. Twitter usage is exponentially increasing, Facebook usage seems to be an all time high. LinkedIn is becoming the defacto online matchmaking tool in the job market.

But there’s also a lot of noise and clutter that the social media age has brought with it. (Un)Fortunately for us, the 24 hours days have remained the same. The perspective depends on us, really. We can either get smart with social media – or let it run away with all the time in the world.

And if we do decide to get smart, we need a set of ground rules laid down – a good map and guide book from a scout who has already explored the path.

Armed with a good map (and guide book), we should be able to get smarter on our own social media expeditions, shouldn’t we?

For social media (and success in and with social media) is not only a destination, it’s also a journey. The journey itself can be as enjoyable (and rewarding) as the destination, with the right information. Social Media Notebook captures this information just for you – and arms you with a solid map/guide book that keeps you company through the thick and thin!

What Can You Expect?

  1. Real insights
  2. Fresh perspectives
  3. Pure wisdom
  4. Simple tricks, tips and techniques that really work
  5. Zero gimmicks
  6. No jargon, no crap
  7. Authenticity
  8. Genuineness
  9. Empathy
  10. True audience engagement
  11. Brand me commentaries
  12. Tools arsenal – junk, rusty and shining bright

In a nutshell, uncommon common sense, that will make social media meaningful – for you!

More About Me

I’m a passionate social media strategist. And scientist. Everything I write about social media here (and elsewhere) comes tested from the crucible of firsthand experience. An experience that only a scientist can provide – and annotate.

I am actively working on a bunch of other projects too, including my personal blog Spring Rainbow. That’s also the place where you can read more of my personal story.

Connect With Me

I’d love to connect with you. Not just as a one way, point in time contact – but more of a long term connection.

I am on Twitter and LinkedIn – and you’ll find the connection links right below my snapsnot in the side bar.

You can have me on your social media team. Here’s a glimpse of what it is like to work with me. Drop me an email via the contact form.