This past Sunday, I spent some time on a Twitter chat hosted by Mack Collier and Brian Clark.
This one goes by the #blogchat hashtag handle, happens every Sunday night at 5 pm Pacific and brings in some of the best bloggers and social media mentors on a common platform.
Twitter chats can be one of the most invaluable tools in your social media success arsenal – but given their ephemeral nature, the …
Social media is all about channels. You get to pick them, you get to mix and match. And with a wide array and assortment of available channels, it’s impossible to focus on all of them.
I am a great proponent of the base camp concept in social media. Your social media basecamp should be your (ideally self-hosted) blog, with the About Me page being the main door. (Did you read: Where’s Your Social Media Base …
There’s this teenager on the streets of Mumbai, India. His name is Ravi – and he makes a living by selling peacock feather fans.
This is his story – and one that all of us should watch at least once:
[youtube id='-URtZfIgKAU']
A picture is worth a thousand words. A video with 24 frames per second is worth millions.
I don’t want to ruin the message and the impressions that this video leaves on you …
You’ve probably heard about Johannes Gutenberg – and his rise to fame during the Renaissance period. It’s been a while since I learned this a couple of decades ago in school – and a quick refresher isn’t out of place.
Here’s what Wikipedia had to report on him:
Johannes Gensfleisch zur Laden zum Gutenberg (c. 1398 – February 3, 1468) was a German goldsmith and printer who introduced modern book printing.
His invention of mechanical
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Is that how your social media base camp looks? Dilapidated, run down and waiting to collapse?
Over the past few months, I have been harping on the importance of having a good base camp in social media.
I first wrote about this topic in Where’s Your Social Media Base Camp – and then in The Hidden Dangers of Not Having A Social Media Base Camp.
The deal here is pretty simple – your base …
First Things First is one those legendary books that leave an indelible impression on it’s readers. I first chanced to read this book way back in 1994 – and has kept me good company ever since.
The book begins with a sentence that comes back to haunt me time and again, especially when I am guilty of over-working at office:
How Many People on Their Deathbed Wish They’d Spent More Time at the Office?
The …
I was reading the book, UnMarketing by Scott Stratten.
In the chapter about Viral Marketing, Scott makes an interesting observation about social media:
Social media is really good for building relationships and can result in sales if you do it right.
Social media is not the best way to build your list.
Please let me explain before you tell me that your 5000 Twitter followers are a list. Basically on Twitter, at any one
…
There’s a huge plethora of Twitter clients available in the market today – both for tweeting horizontally and vertically.
Each one of these Twitter clients comes with its own merits and handicap – coupled with the challenges and the advantages that the different hardware platforms offer.
I wanted your feedback on how you use Twitter – are you a vertical or horizontal Tweep?
And while we are on the topic, which Twitter clients do you …
Last week, Mike Cliffe-Jones of Mike’s Life wrote about Exclusion Marketing and it’s increasing prevalence in the online social media world:
I’m not sure when it started, but it has become cool and trendy in on-line circles to promote on the basis of exclusion. There’s much talk about recruiting tribes of like-minded people and being as clear about who your offerings aren’t for, as you are about who they are for.
Mike’s original post …
I am strong believer in the social media base camp concept. Social media success needs a base camp – else everything we do is at the mercy of the elements.
Case in point is the shutting down of Vox.
Vox is (soon will be was) a free blogging platform launched by Six Apart, the same folks behind Movable Type and TypePad in 2006. Along the way, it also ate up Pownce, another …
