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23 Reasons To Make Twitter Chats Part Of Your Social Media

Leveraging The Power of Twitter Chats In Your Social Media

This past Sunday, I spent some time on a Twitter chat hosted by Mack Collier and Brian Clark. This one goes by the #blogchat hashtag handle, happens every Sunday night at 5 pm Pacific and brings in some of the best bloggers and social media mentors on a common platform. Twitter chats can be one…

Secondary And Tertiary Channels: 8 Reasons To Invest In Them

Social Media Channels - Base Camp, Primary, Secondary, Tertiary

Social media is all about channels. You get to pick them, you get to mix and match. And with a wide array and assortment of available channels, it’s impossible to focus on all of them. I am a great proponent of the base camp concept in social media. Your social media basecamp should be your…

A Real Simple Way To Make Social Media Relevant

A Real Simple Way To Make Social Media Relevant

There’s this teenager on the streets of Mumbai, India. His name is Ravi – and he makes a living by selling peacock feather fans. This is his story – and one that all of us should watch at least once: A picture is worth a thousand words. A video with 24 frames per second is…

Two Social Media Secrets Johannes Gutenberg Didn’t Know

Social Media Secrets Johannes Gutenberg Did Not Know

You’ve probably heard about Johannes Gutenberg – and his rise to fame during the Renaissance period. It’s been a while since I learned this a couple of decades ago in school – and a quick refresher isn’t out of place. Here’s what Wikipedia had to report on him: Johannes Gensfleisch zur Laden zum Gutenberg (c….

A Problogger’s View On Social Media Base Camps

Is That How Your Social Media Basecamp Looks?

Is that how your social media base camp looks? Dilapidated,  run down and waiting to collapse? Over the past few months, I have been harping on the importance of having a good base camp in social media. I first wrote about this topic in Where’s Your Social Media Base Camp – and then in The…

What Legacy Are You Leaving Behind In Your Social World?

What Legacy Will You Leave In Social Media?

First Things First is one those legendary books that leave an indelible impression on it’s readers. I first chanced to read this book way back in 1994 – and has kept me good company ever since. The book begins with a sentence that comes back to haunt me time and again, especially when I am…

Is Your Social Media Killing Your List?

Is Social Media Killing Your List?

I was reading the book, UnMarketing by Scott Stratten. In the chapter about Viral Marketing, Scott makes an interesting observation about social media: Social media is really good for building relationships and can result in sales if you do it right. Social media is not the best way to build your list. Please let me…

[Poll] Do You Tweet Horizontally Or Vertically?

Do You Tweet Horizontally Or Vertically?

There’s a huge plethora of Twitter clients available in the market today – both for tweeting horizontally and vertically. Each one of these Twitter clients comes with its own merits and handicap – coupled with the challenges and the advantages that the different hardware platforms offer. I wanted your feedback on how you use Twitter…

Is Exclusion Marketing Your Social Media Marketing Tactic?

Stay Away From Exclusion Marketing

Last week, Mike Cliffe-Jones of Mike’s Life wrote about Exclusion Marketing and it’s increasing prevalence in the online social media world: I’m not sure when it started, but it has become cool and trendy in on-line circles to promote on the basis of exclusion. There’s much talk about recruiting tribes of like-minded people and being…

The Hidden Dangers Of Not Having A Social Media Base Camp

Social Media Base Camps - Don't Get Locked Out

I am strong believer in the social media base camp concept. Social media success needs a base camp – else everything we do is at the mercy of the elements. Case in point is the shutting down of Vox. Vox is (soon will be was) a free blogging platform launched by Six Apart, the same…