Category Archives: Social Media Marketing

Social Media: Do You Really Connect?

Last evening, I received a flyer by mail. It came from McDonald’s.

Usually all flyers that I receive land in the recycle bin almost immediately. Many a times, I dispose them off right by the mail box.

This one was different. It made it’s way into my home, and is sitting right by the door. I plan to use it this weekend. It promises to be a wonderfully sunny summer weekend, and I am …

Social Media Strategies: 60 Ways To Increase Your Influence Online

Last week (6th July, 2010 to be precise), I had the good fortune of attending the shortest marketing conference ever.

The 60 In 60 conference was part of the Influencer Project, lauched by Sam Rosen of ThoughtLead – and featured some of the best and brightest minds in social media spilling some of their beans of wisdom. The speaker lineup included, amongst others:

  • Guy Kawasaki
  • Gary Vaynerchuck
  • Brian Clark
  • Hugh McLeod
  • Chris Guillebeau

Where’s Your Social Media Base Camp?

Ask a mountaineer if a base camp is needed, and you’ll get a resounding assurance that any expedition is as successful as a good base camp.

It’s an intriguing word by itself, and I decided to investigate it further. Here’s what Wikipedia has to say:

The “Base Camp” of a mountain is an area used for staging an attempt at the summit. Base camps are positioned to be safe from the harsher conditions above. There

Social Media Strategy – 5 Reasons To Audit Yours

You’re spending time, money, energy, effort and resources on social media. If you aren’t, you should be!

What if I tell you that there exists an exact science to plug the leaks in your own social media strategy? Leaks, that unlike the BP efforts to plug the oil well, really work?

Danny Brown talks about using blog lists for your social media strategy in his post. Not only that, he inteprets the stats for you, …

Surveys And Their Value: 3 Ways To Gain More Value From Surveys With Social Media

Surveys and polls are an essential tool in any social media campaigners arsenal. They offer a quick, easy, cost effective and heart to heart channel of tapping the pulse – of the market and that of your tribe.

Guy Kawasaki was doing just that when he used Twitter as a mechanism to gather some inputs for the title of his new book today morning:

Help me pick a book title: http://twtsurvey.com/jimta4 about 6 hours ago

5 Pragmatic Ways To Use Social Media In Anonymous Blogging

Just yesterday – Problogger, Darren Rowse had a very interesting guest post by Treacle (The Lingerie Addict), entitled Anonymous Blogging 101: a Quick and Dirty Primer.

The original post is a highly recommended read – but it also got me thinking as to how anonymous blogging might impact social media (marketing, interactions and everything else).

There are two terms to be aware of here – privacy and anonymity. And they are very …

Life Lessons For Social Media Marketing – 3 Perspectives From A Parenting World

Being a parent is one of the most rewarding life experiences.

The journey of a new life from the baby’s cry through the wonderfully captivating stages of early years is something that every parent cherishes. These are the moments that truly take the breath away – not only in terms of the happiness and positive experiences, but also through the frustrations and disappointments.

I’m the parent of two wonderful kids – a son who’s stepping …

The 8 Ugly Sins Of Social Media Marketing

Ever wonder what the sins of social media marketing are? You don’t want to be on the dark side of either of these comparisons:

Honesty vs. Dishonesty

When it comes to social media marketing, honesty is definitely the best policy. No – it’s not meant to be a cliche’. People sense dishonesty, right off the bat. And there’s always the karma that goes with it.

Bad feelings, negative emotions, not so great PR, reviews, feedback …