I keep getting surprises – good, bad and ugly – when it comes to social media in the corporate world.
There are social web leaders like Intel, Intuit, Comcast and Jetblue. The Social web just seems to be working out right for them. And then there are others, who are getting nowhere!
Social media is definitely different when you’re a business (with multiple people running the show) than when you’re an individual …
I’ve been hearing the term non-linearity ad-nauseum for more than a couple of weeks everywhere I go. The context here is that for businesses to grow (and prosper), they need to move away from linear revenue models – towards something that is non-linear.
Fair enough – and sounds good too. Problem is, when rubber hits the road, all the fancy ideas about non-linearity vanish, and what’s left behind are pieces of linearity to pick up. …
Imagine for a minute that you’re a brain surgeon. A very sophisticated one. You show up in a operation theater one day to perform a delicate brain surgery. And the tools you’re carrying with you are a jackhammer and a chainsaw.
Doesn’t sound right, does it? In fact, it sounds downright absurd – and weird.
That’s exactly my point.
Many a times, we are guilty of using a jackhammer and chainsaw approach in our …
I was reading Mashable over a cup of coffee this evening, and the news about Amazon and Facebook recommendations integration caught my eye.
To cite the specific paragraph that both intrigued and solaced me -
Now Amazon users will be able to link their Facebook (Facebook) account to their Amazon account. At the outset, this will allow Amazon to show you recommendations based on your Facebook interests and activity.
This integration will also help you
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Success in social media isn’t rocket science. It’s isn’t about a countdown that leads to a takeoff.
Jay Bear succintly put it on his blog post, Are You Slow Enough To Succeed In Social Media, when he said:
The fundamental premise of social business is that you are interacting and engaging with customers and prospects on a one to one or one to few basis. And that takes time. Trust takes time. Creating advocacy
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I’ll begin this post with a question. How many profiles do you maintain across multiple social media channels? List them down.
I thought I maintain seven profiles, one each at:
How many does your list have?
As a next step, I headed over to Google and searched for my name. Now my name is definitely unique, so I do …
This post begins with some statistics, before I get into my own story.
Per Wikipedia’s writeup on Foursquare,
As of March 2010, the service had 500,000 users internationally.
That’s a pretty impressive number considering the fact that Foursquare is just an year old. On a side note – would be interesting to see how many uses Twitter had when it turned one!
There was another tweet from Foursquare that caught my attention sometime …
All of us are unique, in own little ways. Call it eccentric, if you like. Why shouldn’t our social media interactions be as unique and eccentric as we are?
I was talking with my toddler son last evening. He was talking a different lingo. We were reading a book, Toy Story 3, and to a picture of the key characters he said, “Hello every guys!”. How unique is that?
I haven’t heard anyone …
You probably get bombarded by social media every day – every hour – every minute! We all do.
If you were to clock the time you spend on social media, you’ll probably be surprise at how quickly the tweets and scraps add up into minutes and hours.
Christina Warren, in this September 2009 post on Mashable, quoted a report from The Nielsen Company which estimated the time spend on social media:
Americans spent
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I’m yawning. So is the tiger inside me!
The last few weeks have been crazy in the social media world. I’ve been hearing the influence word far more often and frequently than I would like.
It was this over-abundant use of the word that prompted me to write a couple of posts here in the last two weeks: (Trust + Influence) Exceeds (Fame + Power) In Social Media and Social Media Fame And Influence Revisited…
