Category Archives: Social Media Perspectives

Corporate Social Media Perspectives – Plus Six Success Steps

Social Media Success - And Corporate Perspectives

I keep getting surprises – good, bad and ugly – when it comes to social media in the corporate world. There are social web leaders like Intel, Intuit, Comcast and Jetblue. The Social web just seems to be working out right for them. And then there are others, who are getting nowhere! Social media is…

Social Media Success And The Law Of Non-Linearity

I’ve been hearing the term non-linearity ad-nauseum for more than a couple of weeks everywhere I go. The context here is that for businesses to grow (and prosper), they need to move away from linear revenue models – towards something that is non-linear. Fair enough – and sounds good too. Problem is, when rubber hits…

Social Web Success – A Jack Hammer And Chainsaw Approach

Imagine for a minute that you’re a brain surgeon. A very sophisticated one. You show up in a operation theater one day to perform a delicate brain surgery. And the tools you’re carrying with you are a jackhammer and a chainsaw. Doesn’t sound right, does it? In fact, it sounds downright absurd – and weird….

Social Media Success Is More Than Intelligent Algorithms

I was reading Mashable over a cup of coffee this evening, and the news about Amazon and Facebook recommendations integration caught my eye. To cite the specific paragraph that both intrigued and solaced me – Now Amazon users will be able to link their Facebook (Facebook)  account to their Amazon account. At the outset, this…

Social Media Success – 5 Cups Of Wisdom To Consume Daily

Success in social media isn’t rocket science. It’s isn’t about a countdown that leads to a takeoff. Jay Bear succintly put it on his blog post, Are You Slow Enough To Succeed In Social Media, when he said: The fundamental premise of social business is that you are interacting and engaging with customers and prospects…

Social Media Profiles – 4 Ways To Make Brand Me Consistent

I’ll begin this post with a question. How many profiles do you maintain across multiple social media channels? List them down. I thought I maintain seven profiles, one each at: My Blogs (Social Media Notebook, Spring Rainbow) LinkedIn Twitter Disqus Gravatar/Wordpress Facebook Orkut How many does your list have? As a next step, I headed…

Foursquare, Gowalla: Perspective, Paradigms & 3 A-Ha Moments

This post begins with some statistics, before I get into my own story. Per Wikipedia’s writeup on Foursquare, As of March 2010, the service had 500,000 users internationally. That’s a pretty impressive number considering the fact that Foursquare is just an year old. On a side note – would be interesting to see how many…

Is Your Social Media World Unique And Memorable?

All of us are unique, in own little ways. Call it eccentric, if you like. Why shouldn’t our social media interactions be as unique and eccentric as we are? I was talking with my toddler son last evening. He was talking a different lingo. We were reading a book, Toy Story 3, and to a…

10 Social Media Principles To Help You Get More Mileage

You probably get bombarded by social media every day – every hour – every minute! We all do. If you were to clock the time you spend on social media, you’ll probably be surprise at how quickly the tweets and scraps add up into minutes and hours. Christina Warren, in this September 2009 post on…

I Don’t Care About Klout – Do You?

I’m yawning. So is the tiger inside me! The last few weeks have been crazy in the social media world. I’ve been hearing the influence word far more often and frequently than I would like. It was this over-abundant use of the word that prompted me to write a couple of posts here in the…