
Social media is all about channels. You get to pick them, you get to mix and match. And with a wide array and assortment of available channels, it’s impossible to focus on all of them.
I am a great proponent of the base camp concept in social media. Your social media basecamp should be your (ideally self-hosted) blog, with the About Me page being the main door. (Did you read: Where’s Your Social Media Base …

