Category Archives: Uncommon Common Sense

What Legacy Are You Leaving Behind In Your Social World?

What Legacy Will You Leave In Social Media?

First Things First is one those legendary books that leave an indelible impression on it’s readers. I first chanced to read this book way back in 1994 – and has kept me good company ever since. The book begins with a sentence that comes back to haunt me time and again, especially when I am…

Premium Customer Support Is Mandatory – Not Optional

Premium Customer Support Is Mandatory - Not Optional

There’s a joke that keeps making circles in the software development world: At a recent software engineering management course in the US the participants were given an awkward question to answer. “If you had just boarded an airliner and discovered that your team of programmers had been responsible for the flight control software how many…

Social Media Success Begins At Home

Social Media Success Begins At Home

One of the books that had a profound impact on me during my college years was The 7 Habits of Highly Effective People by Dr. Stephen Covey. It’s one of those books which one cannot read without emerging enlightened from. One of the concepts that Dr. Covey talks about is Private Victories. Todd Wangsgard, a…

Social Media Success – One Day At A Time!

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Everyday, and in every way, I am getting better and better. Those were the words that took Émile Coué, a French psychologist to fame towards the end of the last century. Over the decades, this philosophy has had it’s share of followers and critics. And while there have been numerous adaptations, the original still rings…

Social Media Success: Experiences – Ecosystems – Ubiquitoids

Social Media Experiences - Ecosystems - Ubiquitoids

This is a longish post – and I hope you stay with me till the end. I think it will be worth your time. A few days ago, I talked about making your social media world unique and memorable. We keep hearing the same advice – jargon from almost all quarters, when it comes to…

Social Web: Show Me The People

Social media is called social for a reason. It needs people to make it meaningful and relevant. If the vital element of having people around is missing in social media, it’s pretty much going to be a boring monologue at best. One of the posts from David Risley on his blog from the last week…

Social Media And Networking Success: Are You Faking It?

I was reading the latest issue of the Writer’s Digest magazine. As always, this magazine is chock full of information – but one small paragraph caught my attention. I extracted this text from Make the Most of Any Writing Event by Linda Formichelli: Network Naturally. Avoid thinking of it as networking. You’re there to meet…

Social Media And The Law of The Farm

If you’ve read Dr. Stephen Covey’s classic book The 7 Habits of Highly Effective People, you might have heard about the Law of The Farm. If you’re a farmer, you know the Law of The Farm for sure! If you don’t happen to fall into either of these categories, Law of The Farm states that:…

3 Reasons Why Automating Your Social Media Is A Bad Idea

I’m a strong proponent of taking it easy, and slowing down with social media. Especially with the advent of tools and technologies that lend to – and facilitate – automation of social media, I’m very skeptical of their value. Don’t let the terminology confuse you – I am not talking about going slow. You should…

Did You Steal Eloqua’s Social Media Playbook Yet?

I was reading Scott Monty’s blog this morning, and came across an offer to steal something very interesting and valuable – a superb social media playbook created by Joe Chernov of Eloqua. The original challenge to steal the playbook went from Joe to Scott, and in Scott’s own words: Last month, Joe Chernov, the director…