The Social Media Ecosystem

Social media means many things to many people. Before attempting to to score higher in social media, it therefore makes sense to define the beast.

There really isn’t a single definition for social media – a one size fits all approach just does not work.

Why? Because social media is a collective word for a jigsaw puzzle comprised of products, technologies and domain areas.

Here’s a sampling of the top few in each category:

  • Blogging:,, TypePad, MovableType, Posterous, Tumblr
  • Microblogging: Twitter, Yammer
  • Content Management: Drupal, Joomla, Mambo
  • Forums, Discussion Boards, Live Collaboration: Simple Vanilla Forums, PHPBB, VBulletin
  • Social Networking: LinkedIn, FaceBook, Orkut, MySpace
  • Social Bookmarking: Stumble Upon, Delicious
  • Social News: Digg, Reddit
  • Events: Open Table, Meeup, Tungle
  • Wikis: Wikimedia, Wikia
  • Photo Sharing: Flickr, SmugMug
  • Video Sharing: YouTube, Vimeo, Viddler
  • Document, Presentation Sharing: Scribd, SlideShare
  • Livecasting: UStream, JustIn
  • Webcasting, Screencasting: DimDim, GoToMeeting, Vyew
  • Reviews: Yelp, Epinions, MouthShut
  • Community Answers: Yahoo Answers, Askville
  • Expert Answers: HowStuffWorks, eHow
  • Information Aggregation: Netvibes, Twine
  • Social Media Marketing: Everything above – and more!
  • Social Customer Relationship Management: Everything above – and more!

And this isn’t even the complete list. And that’s where we would start getting down to the nitty-gritty of social media, which is pretty much the intent of this blog.

How does social media affect you – and your business? How does social media impact the tangibles that are relevant to you and your business?

What works – and what doesn’t? What’s cool – and what’s no so cool?

I won’t have all the answers for you – but together we will be able to discover it all. Our collective intelligence will bring the right tracks – not necessarily the beaten paths – out to the forefront and in the limelight. And I’ll be your host, guide and compatriot on this journey.

Join me on this wonderful journey – on these very pages …. Welcome to the Social Media Notebook!

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