Twitter Buzz And Word Of Mouth Marketing In Social Media

I am a strong believer in the power of social media to fuel the creative genius within all of us. Almost every week, I see something, somewhere that fuels into this believe, and keeps is thriving.

Today, it was a tweet from Mike Cliffe-Jones:

A bit of summer fun and a chance to learn how to blog for an income: http://bit.ly/cJiko0 about 4 hours ago via TweetDeck

The link leads onto Mike’s blog at Mike’s Life, on which there’s a pretty sweet deal going on right now. Mike has an awesome book for anyone who’s just getting their feet wet in the world of blogging – The Beginner’s Guide To Blogging. It’s a thick, no-fluff 250 page book that delivers a lot of value. I have it, and keep referring back to it even today.

Mike has a pretty interesting game plan. The book usually sells for $47. He’s selling it for $5 right now. But there’s a catch.

In Mike’s own words,

1/ I’m going to reduce the price from $47 to just $5, and yes, you did read that right!

2/ As long as ten or more people a day buy The Beginner’s Guide to Blogging, the price will remain at $5.

3/ The first day after we fail to make ten sales, the price will revert back to the normal $47

Now that’s a pretty sweet deal. So before going any further into this post – if you don’t own a copy of this awesome book, The Beginner’s Guide To Blogging, I’d highly recommend that you go grab one – before the offer runs out. There isn’t an affiliate link on this post – I have personally bought and benefited from Mike’s insights and wisdom – and consider him to be a mentor.

But this offer isn’t what this post is about, really. This post is about harnessing the power of Twitter, and other social media channels, to create a buzz!

There are a couple of surefire techniques that help you succeed with social media:

  1. Word of Mouth Marketing
  2. The Buzz Factor

The power of personal experience, recommendations and referrals can never be underestimated. We all believe in products, services and almost everything else that comes with a stamp of recommendation from someone in our own inner circles. That’s what word of mouth marketing is all about.

In addition, creating excitement with a “really hard to believe but true” offer that offers a lot of value drives the buzz factor – and builds excitement for “Brand You”

Twitter – and other social media channels alike – can be successfully harnessed to creatively drive a lot of buzz around what you have to say.

I’d call this a three step process:

  1. Create a concept. Call it “Twitter Summer Fun” or anything else that resonates with you, and is relevant with your message.
  2. Cook a value deal. Try out something new, take some risks. Create real value that the world can see for themselves. Don’t play gimmicks here. Don’t upsell. This is probably the most important part of the process.
  3. Spread the word. Create a Twitter #hashtag that ties back into your concept. Tweet. Spread the word. Encourage you flock to pitch in. And assuming you have a real flock, they will – gladly! This is also where the part of creating an authentic community for yourself on the social media globe comes handy.

It’s really this simple. The same three step process can be extended to other social media channels. All you always need is a unique concept, real value and a supportive flock to lift you up.

Twitter helps drive the buzz northward – and creates additional opportunities spreading the word mouth to mouth.

It’s all about creating, as Pete Kistler calls it, evangelists for brand you on Twitter.

What do you think? Have you used Twitter to create buzz in your own social media worlds? And how well does word of mouth marketing work for you?

Also – how creative are your own efforts on Twitter and elsewhere?

I’d love to hear your stories!

(Image Credit: BugMan50 http://www.flickr.com/photos/57402879@N00/)

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