Desiderata is one of those immortal pieces of wisdom that carries over from generation to generation without even a drop of dilution in it’s meaning.
The history of Desiderata is filled with obscurity – with the prose poem being largely unknown during the life time of it’s author, Max Ehrmann.
For the next twenty six weeks, every Sunday, I will explore a few sentences of the Desiderata – and how it applies to success with social media. These posts will be a commentary on how to excel at social media and succeed with it using the eternal principles outlined in the Desiderata.
Go placidly amid the noise and haste,
and remember what peace there may be in silence.
As far as possible without surrender
be on good terms with all persons.
Speak your truth quietly and clearly;
and listen to others,
even the dull and the ignorant;
they too have their story.
Avoid loud and aggressive persons,
they are vexations to the spirit.
If you compare yourself with others,
you may become vain and bitter;
for always there will be greater and lesser persons than yourself.
Enjoy your achievements as well as your plans.
Keep interested in your own career, however humble;
it is a real possession in the changing fortunes of time.
Exercise caution in your business affairs;
for the world is full of trickery.
But let this not blind you to what virtue there is;
many persons strive for high ideals;
and everywhere life is full of heroism.
Especially, do not feign affection.
Neither be cynical about love;
for in the face of all aridity and disenchantment
it is as perennial as the grass.
Take kindly the counsel of the years,
gracefully surrendering the things of youth.
Nurture strength of spirit to shield you in sudden misfortune.
But do not distress yourself with dark imaginings.
Many fears are born of fatigue and loneliness.
Beyond a wholesome discipline,
be gentle with yourself.
You are a child of the universe,
no less than the trees and the stars;
you have a right to be here.
And whether or not it is clear to you,
no doubt the universe is unfolding as it should.
Therefore be at peace with God,
whatever you conceive Him to be,
and whatever your labors and aspirations,
in the noisy confusion of life keep peace with your soul.
With all its sham, drudgery, and broken dreams,
it is still a beautiful world.
Strive to be happy.
Social web is a pretty cluttered and noisy place. It’s moves pretty fast too – many times for no reason. We’ve come a long way from the days of the telegraph – our social world today revolves around Twitter and Facebook.
Every five years, a new leader emerges in the social media space and is usually a new name.
It’s very easy to get distracted by the social media – and spend a lot of time with it without any returns. Given the amount of noise and clutter that social media channels leave behind in their wake, it can very quickly become an inefficient/ineffective time-waster.
Slowing down – and going slow – is definitely the way to go with social media. It needs time to succeed and take root. Real social media success follows the Law of The Farm – and is always based on principles of authenticity, empathy and genuineness.
Every often, you should also take the time (and effort) to disconnect and recharge. You needn’t (and shouldn’t) be perpetually connected to your social web. More often that not, it’s counter productive.
I also encourage you to read some other posts propounding the values of slowing down – and periodically disconnecting – with social media:
The fundamental premise of social business is that you are interacting and engaging with customers and prospects on a one to one or one to few basis. And that takes time. Trust takes time. Creating advocacy takes time. You build a volunteer marketing army one soldier at a time, not overnight.
I generally work six days a week, but on Saturday or Sunday I take most of the day off as a Sabbath day. There are different ways to observe the Sabbath, and I tend to believe that the principle is more important than the “rules” (which is kind of what I believe about everything). The principle is that our bodies and minds need rest, so we should plan a regular winding-down period to ensure we have the strength to keep going.
What do yo think? How do these perspectives impact social media success? I would love to hear your stories and points of view.
(Image Credit: Jim Nix http://www.flickr.com/photos/jimnix/)