Social Media Success Desiderata – Part II

This is the second part of the twenty-six week series that I am writing about how we can achieve success in social media by following the principles called out in the Desiderata.

You can read the first part, Social Media Success Desiderata – Part I, which is a prequel to today’s post.

There are two key elements I want to talk about today:

  1. Contacts, Connections, Relationships
  2. Personal Credos

Go placidly amid the noise and haste,
and remember what peace there may be in silence.

As far as possible without surrender

be on good terms with all persons.

Speak your truth quietly and clearly;
and listen to others,
even the dull and the ignorant;
they too have their story.

Avoid loud and aggressive persons,
they are vexations to the spirit.
If you compare yourself with others,
you may become vain and bitter;
for always there will be greater and lesser persons than yourself.
Enjoy your achievements as well as your plans.

Keep interested in your own career, however humble;
it is a real possession in the changing fortunes of time.
Exercise caution in your business affairs;
for the world is full of trickery.
But let this not blind you to what virtue there is;
many persons strive for high ideals;
and everywhere life is full of heroism.

Be yourself.
Especially, do not feign affection.
Neither be cynical about love;
for in the face of all aridity and disenchantment
it is as perennial as the grass.

Take kindly the counsel of the years,
gracefully surrendering the things of youth.
Nurture strength of spirit to shield you in sudden misfortune.
But do not distress yourself with dark imaginings.
Many fears are born of fatigue and loneliness.
Beyond a wholesome discipline,
be gentle with yourself.

You are a child of the universe,
no less than the trees and the stars;
you have a right to be here.
And whether or not it is clear to you,
no doubt the universe is unfolding as it should.

Therefore be at peace with God,
whatever you conceive Him to be,
and whatever your labors and aspirations,
in the noisy confusion of life keep peace with your soul.

With all its sham, drudgery, and broken dreams,
it is still a beautiful world.
Be cheerful.
Strive to be happy.

One of the key takeaways from the world of social media, no matter how you look at it, is the recognition that it thrives on a some essential conditions: authenticity, empathy and openness.

All of us are products and creations of our own circumstances and environments. And we come built up with different natures – and nurtures. No wonder, we all think differently – and have our own paradigms, insights and emotions.

These differences give rise to variety of opinions – and many a times lead into conflicting situations. Not just offline, but also in the world of social media.

That’s when the first principle we are looking at today comes handy.

We need to acknowledge the fundamental differences that separate us and every other person we interact with from each other. It’s this diversity that makes up our world. And no matter what the differences in opinion are – they are all valid from the points of view from where they are formed.

Our roles, in the social media world then, are to be on good terms with everyone. There will always be differences of opinions, insights, strategies and tactics. And that is totally okay.

What Chris Brogan says might not resonate with what you think. Or the insights that Scott Stratten offers might put you at conflict with your paradigms. This doesn’t automatically make either of you unsocial. The social media world isn’t about black and white – it’s about the shades of green in between that mingle and coexist to form our real worlds.

As Brian Solis calls out:

The truth is that experts, whether it’s social media or any field for that matter, are inspired by possibilities, but proven through experience and the ongoing quest to transform theory into practice.

That brings in the second principle for the day – being able to do with without surrender. And I think, that’s equally important. We come complete with our own personal credos – things that we are totally comfortable with and can accept wholeheartedly. If something violates our credos, we cannot accept it no matter where it originated from. I like to call this as social media success at gunpoint.

Would you connect with – and follow someone who violates your credo? Probably not, unless you are held at gunpoint. How does that sound? Not too cool, I’m sure.

And the converse is also true – we should not be holding others at gunpoint in our social worlds. That isn’t only counterproductive, it’s downright the fastest way to shoot ourselves in the foot.

Jason Falls said it right from one of his brilliant posts from last year:

All this is to simply say that people with less than respectable ethical grounding are going to find it difficult to be successful in social media. The audience on the social web sees through your B.S. and knows you’re up to no good. Those that are genuine, compassionate, honest and humble folks will succeed easily here because those traits are what your customers want from a relationship.

I’d like to leave you with a couple of thoughts to ponder about:

  1. Are you being on good terms with everyone in your social media world? Can you avoid passing remarks that are less than positive – or those that offer constructive feedback? And can you live with remarks that are less than positive – in the true spirit of letting go everything that isn’t?
  2. Are you consistent with your own credo in your social world? Are you able to drive your social media interactions objectively? Or are you party to social media at gunpoint?

What do you think? I’d like to hear your thoughts.

(Image Credit: Dean Forbes http://www.flickr.com/photos/dean_forbes/)


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