There’s this teenager on the streets of Mumbai, India. His name is Ravi – and he makes a living by selling peacock feather fans.
This is his story – and one that all of us should watch at least once:
A picture is worth a thousand words. A video with 24 frames per second is worth millions.
I don’t want to ruin the message and the impressions that this video leaves on you – but here’s a quick summary of what I am thinking:
- There’s power in simplicity. The most powerful impressions are formed not by the most jazzy, most elegant, most gimmicky social media ventures, but by messages that connect and resonate.
- You can meaningfully connect with your audience even when maintaining your own unique traits and identity. You don’t have have to emulate, duplicate or copy anyone. You don’t have to be ashamed of what you don’t have. True success in social media is a function of being authentic and genuine – and sharing stories that resonate.
- Connections with your audience is the only real thing. All other metrics, statistics and dollar values are only a mirage. They come, and go – and come back again. Not so with connections. Very rarely will you get second changes for making up with broken connections.
What else are you thinking about? I would love to hear your impressions.
P.S.: There are a couple of related posts that go well with these thoughts that this video unmistakably leaves behind:
1. Stories and metaphors are a wonderful way to make your social media meaningful and relevant. Johnny B. Truant has an awesome new course, Story Selling 101 out on the market right now that teaches just this. You might want to check it out. (No affiliate links)
Why do you blog? Why do you care? This might sound like a very stupid question, but what is your intention when you blog?
Your blog should have a purpose, it should have a goal. Your job as a blogger should be to meet those goals.
(Image Credit: Adam Foster http://www.flickr.com/photos/paperpariah/)