A Real Simple Way To Make Social Media Relevant

A Real Simple Way To Make Social Media Relevant

There’s this teenager on the streets of Mumbai, India. His name is Ravi – and he makes a living by selling peacock feather fans.

This is his story – and one that all of us should watch at least once:

A picture is worth a thousand words. A video with 24 frames per second is worth millions.

I don’t want to ruin the message and the impressions that this video leaves on you – but here’s a quick summary of what I am thinking:

  1. There’s power in simplicity. The most powerful impressions are formed not by the most jazzy, most elegant, most gimmicky social media ventures, but by messages that connect and resonate.
  2. You can meaningfully connect with your audience even when maintaining your own unique traits and identity. You don’t have have to emulate, duplicate or copy anyone. You don’t have to be ashamed of what you don’t have. True success in social media is a function of being authentic and genuine – and sharing stories that resonate.
  3. Connections with your audience is the only real thing. All other metrics, statistics and dollar values are only a mirage. They come, and go – and come back again. Not so with connections. Very rarely will you get second changes for making up with broken connections.

What else are you thinking about? I would love to hear your impressions.

P.S.: There are a couple of related posts that go well with these thoughts that this video unmistakably leaves behind:

1. Stories and metaphors are a wonderful way to make your social media meaningful and relevant. Johnny B. Truant has an awesome new course, Story Selling 101 out on the market right now that teaches just this. You might want to check it out. (No affiliate links)

2. My friend, Robert Bravery wrote about Blogging With Intent last week. What he talks about also applies to the broader social media space –

Why do you blog? Why do you care? This might sound like a very stupid question, but what is your intention when you blog?

Your blog should have a purpose, it should have a goal. Your job as a blogger should be to meet those goals.

(Image Credit: Adam Foster http://www.flickr.com/photos/paperpariah/)

2 Responses to A Real Simple Way To Make Social Media Relevant
  1. Mike CJ
    Twitter: mikecj
    September 30, 2010 | 1:04 am

    What a truly amazing guy. And he reinforces so many of the notions we hold dear as bloggers. He’s giving away interesting content in the form of his stories for tourists, engaging with them and then selling them something.
    Mike CJ recently posted… My Favourite posts from the third six months of Mikes life

    • Kapil Apshankar
      October 2, 2010 | 7:53 am

      You hit the bull’s eye, Mike.

      This video stands out as a classic example of doing the right thing with social media.

      Engagement, stories, rapport and closing the sale – all in a way that is a far stretch away from being gimmicky.

      We, as bloggers, hold these notions to our heart, and here is a simple, effective and realistic way of implementing them!