Social Media Success – 4 Quick Fixes Everyone Forgets About

I’ve been spending time on identifying some quick fix techniques that almost everyone forgets about across multiple social media channels.

We spend a lot of time on our blogs, Twitter, Facebook and LinkedIn – and yet miss out very easily on some quick fix areas that can impact the quality and effectiveness of our social media interactions.

Here’s a list of hidden nooks to look into and fix – and each of these steps takes no more than five minutes. So in 50 minutes,  you’ll be better off with your social media strategy. And best of all, you won’t need to revisit these hidden areas once you fix them.

Favicon:

Do you go with the default favicon image that comes with your hosting provider – or blogging platform? Having a custom favicon makes a lot of difference – and a positive impression about you and your brand.

So what’s a favicon? Here’s what Wikipedia has to say about it:

A favicon (short for favorites icon), also known as a shortcut icon, website icon, URL icon, or bookmark icon is a 16×16 or 32×32 pixel square icon associated with a particular website or webpage.

A web designer can create such an icon and install it into a website (or webpage) by several means, and most graphical web browsers will then make use of it. Browsers that provide favicon support typically display a page’s favicon in the browser’s address bar and next to the page’s name in a list of bookmarks.

Using a custom favicon is generally as easy as uploading your new new, customized favicon .ico image. And there are dozens of free favicon generators available, courtesy of search engines.

About Me Page:

I’ve talked about this in the past, Where’s Your Social Media Basecamp? Your blog – and more specifically the About Me page on your blog is – and should be – your social media basecamp. And yet, many a times the About Me page is the most ignored area on our blog – and the weakest link in our social media strategy.

Blogger VA Lisa Morosky got it right when she tweeted a few days ago:

I am pretty much done if I hit a 404 on your about me page!

There isn’t rocket science behind getting a good About Me page – and if you’re needing an extra dose of inspiration, here’s what Darren Rowse has to say:

About Page – setting up an about page is really important – it’s one of those pages that a new reader will head to in order to help them work out what your blog is about, who is behind it and to decide whether they’ll keep reading it. Read more on how to do it at Add an ‘About’ Page to Your Blog and How to Write Your “About Me” Page.

I’ve extracted this from Darren’s post, The First Week of Your Blog: Set Up Key Pages, and the entire post is a worthy, refreshing read.

Author Page(s):

Author pages are different than About Me pages. These are the pages that get linked to from the author attribution byline in each post. For example, every post that I publish on Social Media media notebook has a Written By Kapil Apshankar byline that links to http://www.socialmedianotebook.com/author/kapil-socialmedianotebook/. This pretty much is a shorthand bio from your blog platform’s profile page. For me, it’s from my WordPress profile page.

As luck might have it, I had this link broken. And it took me an excellent post – WordPress Authors Page 404 Page Not Found Error – by Graeme Wilson to get it fixed.

LinkedIn Links:

LinkedIn offers an ability to add three links to your profile page. The default options are pretty lame – although they sound enticing – My Blog, My Company, My Website.

Choose Others, and suddenly you get a freeform textbox with a plethora of options.

Here’s what Naomi Trower recommended in her post, 6 Powerful LinkedIn Marketing Tips For Small Businesses, on Social Media Examiner:

There are three areas to add website links to your LinkedIn profile. Instead of displaying “My Blog” & “My Website,” click on Edit and then click on Other.  Type in a keyword phrase that describes how people can search to find your business.

I’m sure there are more quick fixes that you can add to this list. There’s a sequel to these tips on it’s way that talks about:

  • Headshots, Mugshots:
  • Social Sharing Options
  • Consistent Branding
  • Gravatar
  • Lightboxes
  • Contact Options

What other quick fixes are working for you on your social media interactions? I’d love to hear.

(Image Credit: Velo Steve http://www.flickr.com/photos/juniorvelo/)

2 Responses to Social Media Success – 4 Quick Fixes Everyone Forgets About
  1. Mike CJ
    Twitter: mikecj
    August 9, 2010 | 2:10 pm

    Thanks for the “other” tip on Linkedin, that was new to me. I’m a big fan of creating landing pages that suit where the traffic is coming from.
    Mike CJ recently posted… Time

    • Kapil Apshankar
      August 9, 2010 | 2:24 pm

      Not a problem, Mike. I just found out the “other” fix myself while looking for quick fixes in hidden nooks and crannies.

      You’re right – you could use this right away in your channel specific landing page strategy!