The key message that Mike wanted to deliver was:
The thing with Twitter is that it’s so personal, so individual.
Look at some of the other successful Twitter accounts, and you’ll see that there is almost always a person behind the tweets.
I think that’s a pretty valid comment – and a great insight. In our efforts to use (and overuse, abuse) social media channels like Twitter, we just lose our way at times – forgetting that connections, communication and engagement come first. Everything else is a downstream function.
The power of personal touch can never be underestimated – online, or offline. It’s one catalyst that keeps the fires burning that fuel the cause of authentic social media.
Extending the whole concept of the personal touch, Chris Brogan even spoke about the impending Social Crash. Chris’ post drew some very spirited comments on both sides of fence – with Mike stating emphatically – Social Crash? Not from where I’m looking.
L. Drew Gerber had a pretty interesting list of to-dos that help keep a personal touch in the digital world:
- Share your goodies
- Take interest in others
- Be polite
- Don’t lower yourself
- Take responsibility
- Make sure everyone is included
- Have fun and be creative
With the backdrop of these best practices, here are nine actionable ideas for you to implement that will bring in your personal touch to your Twitter interactions:
- Play nice. Be authentic. Be yourself. As Mike says,
I had a brief flirtation with automation a year ago or so, and hated it! I don’t auto tweet, I don’t auto follow. What you see from me on Twitter is what I’ve typed in, in real time.
- Participate in Follow Fridays #FollowFriday, #FF and/or #FFEXP.
- Do at least one good tweet a day – help someone out each and every day.
- Retweet what you believe in – tweets, blog posts and other content.
- Create your own custom hashtags – where appropriate and applicable.
- Use other tweeps’ hashtags.
- Acknowledge your own retweets – a simple thank you tweet goes a long way.
- Keep affiliate links to a minimum – and use affiliate link disclosure (aff).
- Be creative. Think of ways how you can make someone’s day – everyday!
What other actionable ideas can you think of to make Twitter personal again – and relevant too?
(Image Credit: Graham Brenna http://www.flickr.com/photos/gbrenna/)