9 Action Ideas To Make Twitter Personal And Relevant Again

A few days ago, Mike Cliffe-Jones had a post on his blog – Why businesses shouldn’t be on Twitter. Of businesses should be, and that is exactly what Mike meant.

The key message that Mike wanted to deliver was:

The thing with Twitter is that it’s so personal, so individual.

Look at some of the other successful Twitter accounts, and you’ll see that there is almost always a person behind the tweets.

I think that’s a pretty valid comment – and a great insight. In our efforts to use (and overuse, abuse) social media channels like Twitter, we just lose our way at times – forgetting that connections, communication and engagement come first. Everything else is a downstream function.

The power of personal touch can never be underestimated – online, or offline. It’s one catalyst that keeps the fires burning that fuel the cause of authentic social media.

Extending the whole concept of the personal touch, Chris Brogan even spoke about the impending Social Crash. Chris’ post drew some very spirited comments on both sides of fence – with Mike stating emphatically –  Social Crash? Not from where I’m looking.

L. Drew Gerber had a pretty interesting list of to-dos that help keep a personal touch in the digital world:

  1. Share your goodies
  2. Take interest in others
  3. Be polite
  4. Don’t lower yourself
  5. Take responsibility
  6. Make sure everyone is included
  7. Have fun and be creative

With the backdrop of these best practices, here are nine actionable ideas for you to implement that will bring in your personal touch to your Twitter interactions:

  • Play nice. Be authentic. Be yourself. As Mike says,

I had a brief flirtation with automation a year ago or so, and hated it! I don’t auto tweet, I don’t auto follow. What you see from me on Twitter is what I’ve typed in, in real time.

  • Participate in Follow Fridays #FollowFriday, #FF and/or #FFEXP.
  • Do at least one good tweet a day – help someone out each and every day.
  • Retweet what you believe in – tweets, blog posts and other content.
  • Create your own custom hashtags – where appropriate and applicable.
  • Use other tweeps’ hashtags.
  • Acknowledge your own retweets – a simple thank you tweet goes a long way.
  • Keep affiliate links to a minimum – and use affiliate link disclosure (aff).
  • Be creative. Think of ways how you can make someone’s day – everyday!

What other actionable ideas can you think of to make Twitter personal again – and relevant too?

(Image Credit: Graham Brenna http://www.flickr.com/photos/gbrenna/)

4 Responses to 9 Action Ideas To Make Twitter Personal And Relevant Again
  1. Mike CJ
    Twitter: mikecj
    September 3, 2010 | 2:16 am

    I was discussing this in an interview I did with a Formula 1 site the other day. Most of the teams have Twitter accounts, but one stands out head and shoulders above the rest – Virgin Racing. Even though they haven’t revealed the “person” behind the tweets, they really do engage followers and have a lot of fun doing so.
    Mike CJ recently posted… The Hidden ROI Of Social Media For Businesses

    • Kapil Apshankar
      September 5, 2010 | 8:02 am

      I was following Virgin Racing over the last couple of days Mike – and what an interesting read their tweets make!

      Almost every tweet is witty (should I say, twitty?) with a whiff a freshness in it.

      Just following this account for a couple of days should take everyones tweets a few notches up in terms of relevance and being personal 🙂

  2. Jimi Jones
    Twitter: JimiJones
    September 5, 2010 | 4:49 am

    I think that’s one of the keys, Mike. Having fun!
    Some take this social media deal too seriously. Yes, it’s a means of conducting business as well, but loosen up and enjoy.
    Jimi Jones recently posted… How I Learned To Focus On What Matters

    • Kapil Apshankar
      September 5, 2010 | 8:05 am

      All work an no play make Jack a dull boy. And all stuff and no fun makes social media boring (and irrelevant).

      You said it right, Jimi – have fun 🙂