Will You Use Expanded Follow Fridays Starting Today? #FFEXP

It began with a simple tweet last Friday from Johnny Laird:

In his own words –

Sometimes the 140 characters can’t do it justice, so this is my expanded version….

Johnny followed it up with a blog post with a more detailed write up on who his recommendations for Follow Friday were going to be. I think that’s a neat idea.

A bunch of others who posted comments on Johnny’s post also think that the idea rocks.

In Mike Cliffe-Jones words –

I like the whole concept of an expanded FF. So much better when you can get a feel for why you are recommending someone.

There’s a pretty interesting history behind the Follow Friday trend as Mashable points out in this writeup from last year – but more importantly there are three reasons why the concept works:

1. It’s easy. It takes little effort to send a tweet, something people do dozens of times a day.

2. It’s participatory. You don’t need to be part of the “Twitterati” to participate. You can suggest one person or 100 people. You can get endorsements from one person or a hundred people.

3. It’s karmic and it feels good. It’s a great feeling to simply say, “I think this person is great. You should follow them.”

While #Follow Friday recommendations are simple, #Expanded Follow Friday aren’t. The expanded version needs additional groundwork on the basecamp – getting a blog post ready for the Follow Friday mentions with additional information and bios. The tradeoffs can be significant – being able to make authentic connections – and really making someone’s day!

Sure, the expanded version of Follow Friday’s takes time – but it could prove worth the effort to build lasting relationships in your social media world.

How seriously do you take your Follow Friday recommendations?

Are you willing to experiment and try out the #Expanded Follow Fridays starting today? Just use the hashtag #FFEXP – and be sure to have an expanded version of the follow recommendation ready on your blog.

And what do you think of the concept?

I’d love to hear your thoughts!

9 Responses to Will You Use Expanded Follow Fridays Starting Today? #FFEXP
  1. Mike CJ
    Twitter: mikecj
    August 27, 2010 | 1:20 am

    As you quoted, I like the concept of the expanded Follow Friday. I remember when it all first started, and to me it made sense then. But now that it has simply become a list of people to follow, I don’t really see any value in it.

    I’ve stuck to the original concept – I recommend one person most Friday’s and give a reason my followers might like to do the same.

    I’ll probably occasionally use Johnny’s idea.
    Mike CJ recently posted… Should Car Manufacturers Be Selling Online

    • Kapil Apshankar
      August 27, 2010 | 8:03 pm

      That’s an interesting perspective, Mike. Would you tend to follow recommendations from high-influencers? (You’re one yourself :))

      The expanded Follow Fridays could be the solution to creating (and bringing back) value in the recommendations.

      The flip side is that it needs more groundwork. It’s a trade-off, and I’d want to see if the expanded version makes an impact – and difference in the #FF culture.

  2. Robert Bravery
    Twitter: robertbravery
    August 27, 2010 | 1:27 am

    A good idea. Kind of gives more context to why you would suggest a particular person.

    It’s what social networking and blogging is all about.

    I try to use the FF on Twitter when ever I remember. Sometimes just so busy that I forget.
    Robert Bravery recently posted… Facebook Sues Teachbook for using the word Book

    • Kapil Apshankar
      August 27, 2010 | 8:06 pm

      That’s what even I think, Robert. Challenge is, tweets take a few seconds to compose and send – the expanded Follow Friday recommendations will take a few minutes at the very least.

      I still think they are worth the effort – as you rightly said, it’s what social networking and blogging are about.

      That brings up the question – why aren’t more people doing it? Are we getting robotically monotonous in our Twitter worlds?

  3. Danny Brown
    Twitter: DannyBrown
    August 27, 2010 | 4:02 pm

    It’s definitely a great idea and, as you say, allows for a larger view of the reasons why.

    I did something similar for a while last year, although it tapered off after about 6 weeks. My bad 😉

    Danny Brown recently posted… Around the Web

    • Kapil Apshankar
      August 27, 2010 | 8:09 pm

      It does take time, Danny. And that’s the best example you shared. Thanks!

      So while the idea is good, it probably lacks sufficient self-propelling power.

      What could we do to morph the idea in a form where it propels ahead on auto-pilot – and has sufficient steam to get past the initial excitement to turn into a habit?

  4. Johnny Laird
    Twitter: johnnylaird
    August 28, 2010 | 12:15 am


    Thanks for taking the ball & running with it, Kapil!

    Johnny Laird recently posted… Follow Friday Expanded on the Blogging Dojo

  5. Julius
    August 29, 2010 | 2:39 am

    I really like the idea. I personally have only tweeted about FFs a few times. I don’t know why but I think it’s because I am not really active on Twitter. It’s so hard for me to use Twitter on a daily basis
    Julius recently posted… Glimpses on Understanding Life

    • Kapil Apshankar
      August 29, 2010 | 10:34 am

      Good to see you here, Julius. I hope you keep coming back often 🙂

      Are there specific reasons why you find it hard to use Twitter on a daily basis – time perhaps?

      Follow Fridays are the Twitter equivalent of the Daily Good Deed – it just takes some patience and persistence to get it going.