It began with a simple tweet last Friday from Johnny Laird:
In his own words –
Sometimes the 140 characters can’t do it justice, so this is my expanded version….
Johnny followed it up with a blog post with a more detailed write up on who his recommendations for Follow Friday were going to be. I think that’s a neat idea.
A bunch of others who posted comments on Johnny’s post also think that the idea rocks.
In Mike Cliffe-Jones words –
I like the whole concept of an expanded FF. So much better when you can get a feel for why you are recommending someone.
There’s a pretty interesting history behind the Follow Friday trend as Mashable points out in this writeup from last year – but more importantly there are three reasons why the concept works:
1. It’s easy. It takes little effort to send a tweet, something people do dozens of times a day.
2. It’s participatory. You don’t need to be part of the “Twitterati” to participate. You can suggest one person or 100 people. You can get endorsements from one person or a hundred people.
3. It’s karmic and it feels good. It’s a great feeling to simply say, “I think this person is great. You should follow them.”
While #Follow Friday recommendations are simple, #Expanded Follow Friday aren’t. The expanded version needs additional groundwork on the basecamp – getting a blog post ready for the Follow Friday mentions with additional information and bios. The tradeoffs can be significant – being able to make authentic connections – and really making someone’s day!
Sure, the expanded version of Follow Friday’s takes time – but it could prove worth the effort to build lasting relationships in your social media world.
How seriously do you take your Follow Friday recommendations?
Are you willing to experiment and try out the #Expanded Follow Fridays starting today? Just use the hashtag #FFEXP – and be sure to have an expanded version of the follow recommendation ready on your blog.
And what do you think of the concept?
I’d love to hear your thoughts!