How much is too much in social media? And how much is too little?
At the end of the day, or night (whichever way you look at it), it is very easy to overdo in social media and still not derive any value out of it – both in terms of efforts, time and returns.
Alltop uncovered an interesting post on the topic from The Personal Branding Blog that specifically talks about How To Make Your Social Networking Stand Out. In this superb post, Kyle Lacy specifically talks about 10 quick Twitter and Facebook tips – and is a very interesting and insightful read.
There are a set of 12 principles in social media (simple, easy – believe me) that payoff handsomely in terms of real, authentic connections when consistently applied:
- Be Authentic, Genuine And Real
- Don’t Put On A Mask
- Share – Not Just Your POVs, But Expert Insights
- Care For Your Connections – Don’t Spam, Don’t Create Clutter
- Avoid Gimmicks
- Personal Touch Beats Everything Else – Be Sure To Respond To Your Connections Via Social Media – Consistently
- Be Relevant, And Original
- Be A Trend Setter, Don’t Serve Stale Food (Er…Content)
- Promote – Not Just Yourself, But Others Who Are Part Of Your Flock
- Seek Collaborations – Social Media Is All About Leveraging Connections, Rather Than Making It Alone
- Provide Real Value – Through Both Content And Promotions
- Define Your Own Niche – Rather Than Getting Into One. Oh Yes, And By All Means Dominate It
What do you think about these 12 principles? Do they work for you? They work for me all the time 
(Image Credit: Amahra58 http://www.flickr.com/photos/amahra58/
[...] world of social media, no matter how you look at it, is the recognition that it thrives on a some essential conditions: authenticity, empathy and [...]