Did You Steal Eloqua’s Social Media Playbook Yet?

I was reading Scott Monty’s blog this morning, and came across an offer to steal something very interesting and valuable – a superb social media playbook created by Joe Chernov of Eloqua.

The original challenge to steal the playbook went from Joe to Scott, and in Scott’s own words:

Last month, Joe Chernov, the director of content for marketing automation company Eloqua, contacted me with some material to share with you. And while I don’t always accept unsolicited material for this site, the content was just that good. Not to mention that Eloqua actually challenged us to steal it.

Scott’s original post is a worthy read – with a very pithy gist of the playbook. I followed the link to Joe’s writeup on Eloqua, with the offer to steal the social media playbook.

Joe’s write up is brilliant – and the social media playbook and the content grid that comes along with it are stellar.

I don’t want to ruin the message and context behind the playbook or the content grid – and quoting Joe verbatim is the best thing to do:

The 10-platform, 42-page Eloqua Social Media Playbook was created as a veritable “how-to” guide for our staff to follow on the social Web.  It’s frankly everything we know about social media, distilled into one awesomely designed document (thanks for the smarts and design chops JESS3).  Now you can have it.  For free.  You don’t even have to give us your email address.  Not a single form to complete.  Just take it.  Or view an embedded version on SlideShare if you prefer.  It’s yours.

…. Incidentally, the Playbook also includes The Content Grid, a framework for sourcing the creation of content and marrying the distribution of that content to the viewer’s stage in the purchase cycle.

There’s just one strong recommendation I have to make today – go grab your copy of Eloqua’s Social Media Playbook right now!

But then, follow it up with multiple reads – and implementation cycles.

I am in my personal read #4 – and am drawing up on a whiteboard a comprehensive implementation plan myself. It should be ready to share by middle of next week.

What are your impressions? I thought this is awesome – and is a classic example of using social media for the bigger good!

Thanks Scott – and Joe!

(Image Credit: idovermani http://www.flickr.com/photos/idovermani/)

2 Responses to Did You Steal Eloqua’s Social Media Playbook Yet?
  1. Joe Chernov
    July 12, 2010 | 6:31 am


    Love the post. In fact, it’s the first blog I’ve read since returning (this a.m.) from vacation … so you are starting my week off on the right foot!

    Really, though, thank you. We are proud of the Social Media Playbook and Content Grid, but, as they say, the proof is in the pudding. What matters most is that others find value in it.

    Please stay in touch. I’d very much enjoy staying connected with you.

    Your fan,
    Joe Chernov

    • Kapil Apshankar
      July 12, 2010 | 9:28 pm

      Thanks for the feedback, Joe. Really appreciate it. Glad you liked it.

      The Social Media Playbook is an amazing creation, and resonates with my own ideas and concepts on the topic. I’m ending up sharing it with almost everyone I meet and sounds like needs help.

      I’ll see you on Twitter. Keep in touch!