Social Media And The Law of The Farm

If you’ve read Dr. Stephen Covey’s classic book The 7 Habits of Highly Effective People, you might have heard about the Law of The Farm. If you’re a farmer, you know the Law of The Farm for sure!

If you don’t happen to fall into either of these categories, Law of The Farm states that:

As in farming, success in life comes from regular disciplined, daily effort. Jesus expressed this life principle in the Bible, when he told us that as we sow, so shall we reap.

A farmer cannot expect to reap a bumper crop by being lazy for three months and then “cramming” to catch up. Similarly, the greatest successes in life are built slowly and deliberately through focused, consistent, high-quality efforts on a daily basis.

The Law of The Farm applies verbatim to social media. Nothing more, nothing less.

Let me restate the Law of the Farm For Social Media:

As in farming, success in social media comes from regular disciplined, daily effort. Jesus expressed this life principle in the Bible, when he told us that as we sow, so shall we reap.

A farmer cannot expect to reap a bumper crop by being lazy for three months and then “cramming” to catch up. Similarly, the greatest successes in social media – and in life are built slowly and deliberately through focused, consistent, high-quality efforts on a daily basis.

How very often we are guilty of expecting social media to work like a silver bullet? Here are the top 5 misconceptions:

  1. It is easy.
  2. It’s okay to pester, irritate, spam your connections.
  3. It happens overnight.
  4. It is one way traffic – it’s all about “me”.
  5. It is based on the time you spend on the Twitter and Facebook.

As you are probably thinking, this list is just the tip of the iceberg, You can add at least a few dozen more items to this list, and it still will not be complete.

Can you relate to any of these misconceptions? You’ve probably figured out that success in social channels just doesn’t work this way.

Social media is like relationships.

It takes time, effort and hard work. It also needs empathy and being a good listener. Throw in genuine concern for others, an attitude to play the good Samaritan every day and lots of patience.

You have there, in a nut shell, the simple formula for social media success 🙂

And that’s where the Law of The Farm comes in. To be a successful, you need to have a successful farmer as your role model.

This about a farmer who plans his crop way ahead of time, has both a road map and a game plan in place, follows not only the compass – but also the clock. Get the point?

There are no short cuts to success in social media. The Law of The Farm rules. Follow it, and you’ll reap a bountiful, golden harvest. Trash it, and that’s what you will reap.

What do you think? I’d love to hear your thoughts. Does the Law of The Farm work for you in social media? Or does it not – and why?

(Image Credit: Neil Alderney http://www.flickr.com/photos/neilsingapore/)

3 Responses to Social Media And The Law of The Farm
  1. […] Assuming that we have built a network of real connections, which pre-qualifies that they are all like-minded, their struggles are equally real. As much as social media success isn’t rocket science, it also takes time – the Law of The Farm rules. […]

  2. […] go with social media. It needs time to succeed and take root. Real social media success follows the Law of The Farm – and is always based on principles of authenticity, empathy and […]

  3. […] you are currently spending 99% of your time making 1% of your income, stay put. The Law of The Farm is at […]