Social Media Fame And Influence Revisited

I spoke about fame an influence in social media a couple of days ago in (Trust + Influence) Exceeds (Fame + Power) In Social Media.

I was definitely agitated and disturbed when I wrote that post, by the Fast Company Influence Project.

When I woke today morning, I had a couple of tweets waiting for me from Jordan Cooper of Not A Pro Blog.

Fast Company Influence Project Pisses Off Online Influencers http://bit.ly/aodXJ8 (via @sfweekly) about 1 hour ago via CoTweet

Gaming the System: How Marketers Rig the Social Media Machine http://bit.ly/clNqpw about 5 hours ago via CoTweet

I laughed my heart’s content at the words Alexia Tsotsis used:

You can add another entry to the annals of botched social media campaigns: Fast Company magazine and S.F.-based digital marketing agency Mekanism turned Fast Company readers into digital guinea pigs yesterday with The Influence Project

She later went on to add:

BECAUSE THAT’S HOW INFLUENCE IS MEASURED. Nowadays. Apparently. By tricking one’s friends into pimping generic product. What is this, Amway?

Very strong word, Alexia. And words that echoed by very own feelings when I wrote about it in my original post.

The world of social media blogs seems to be rife with thrashing for the Influence Project – a beating well deserved I would say.

For at the end of the day, the world of social media is supposed to be good, anything that does not fit into our paradigms of honesty, transparency and authenticity, just wont last too long. Like the Influence Project.

Darren Rowse said it well on a similar post, Influence Vs. Fame, on ProBlogger:

Influence – it’s not just about the size of your network or how many people hear what you say – it’s about your capacity to impact the actions and and opinions of others.

Influence in social media isn’t measured by the number of connections we make, but by moments when we can make symbiotic difference. That’s the way it has always been, that’s the way it will always be.

I’d like to leave you with these thoughts….

(Image Credit: mikebaird http://www.flickr.com/photos/mikebaird/)

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