Everyday, and in every way, I am getting better and better.
Those were the words that took Émile Coué, a French psychologist to fame towards the end of the last century. Over the decades, this philosophy has had it’s share of followers and critics. And while there have been numerous adaptations, the original still rings true for many.
No – this post isn’t about autosuggestion.
But I do want to ask you a question:
In your own social world, are you learning everyday and getting better in every way?
Continuous learning is one of the keys to success in life – and everything that it encompasses. It’s very easy to get rusty and obsolete in everything we do – our personal and professional lives, our areas of domains and expertise – and our themes, verticals and niches. Social media is an inevitable, essential component of each of these aspects. And it too can head down the path of obsolescence – and irrelevance – very easily.
This is not to say that social media is a rat race – far away from it in fact. I’ve said it before in one of the Social Media Desiderata posts before – social media is a journey that is as enjoyable as the destination itself. And unless we make focused efforts to remain relevant, engaged and connected in our social worlds, it just isn’t going to magically happen.
This is now going to get interactive, so you might want to have a pen/pencil and a paper handy.
The big picture question I posed above breaks down into a series of smaller questions that I want you to answer for yourself:
1. What defines your social media world?
- Do you know the elements of your social media world – the way they are today, and the way they will be an year from now?
- Which blogs? What themes and verticals? Who is the audiences?
- How rich? Text only, or graphic? How about videos? Audios? Podcasts?
- What platforms? What channels? How are they connected?
- Where’s your social media basecamp?
2. What brings you into social media? What do you want out of it?
- Can you define your intentions, purpose and focus in your social world?
- What are you expecting from your social world?
- How do these expectations blend with the larger brand you? Are you in this for selling? Marketing? Supporting? Connecting?
- What metrics will make sense to you? What will you track?
- What will you put in to make a positive difference?
3. Do you have a map of the terrain?
Recommended Reading: Claiming Your Independence – 5 Years of Business Lessons by Chris Garrett
- Do you understand your position in your social world? (Hint: You are not the center of the universe!)
- What are your short/medium/long term goals? What time lines?
- What milestones are you tracking?
- How are priorities bubbling up in your active to-do lists?
- How will you prioritize?
4. What are your baby steps?
Recommended Read: What They Don’t Teach You About Successful Product Launches by Darren Rowse
- What are you doing every day that is new – and different than the day before?
- What are you learning?
- Which skills are you upgrading?
- What changes are you making to your social media ecosystem that keep it thriving?
- What are you doing to remain relevant?
- Whom are you helping today?
5. Are you playing with your heart in the game? Are you enjoying the journey as much as the promised destination?
- Are you doing social media for quick profits? Or just the short term?
- Are you bulldozing your way through without realizing that only the Law of the Farm is the key to success here?
- Are you stopping to smell the roses – and cherish the connections and relations that are building up?
- Are you taking the online, offline?
- Are you disconnecting to sharpen the saw?
Social media success is an organic growth process. It doesn’t happen overnight. It’s evolutionary – not revolutionary in nature.
Take it easy, take it one day at a time. It all boils down to a few key tenets:
- Keep learning
- Invest in yourself – skills, relationships, connections
- Remain relevant – don’t get obsolete
- Practice the 3P Principle – patience, persistence, perseverance
- Apply the Golden Rule – and use common sense
I’ll leave you with a comment from that last bonus recommended reading post:
What do you think?
(Image Credit: Rashida Coleman-Hale http://www.flickr.com/photos/iheartlinen/)